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If your business hasn't jumped on the social media train yet, I have news for you: It's leaving the station!

Toot...toot! All board!

Last week's Social Media Conference NW at Skagit Valley College provided me with a sense of where social media is going and what role businesses are playing in it. The 250 or so attendees could still learn some of the basics about sites like Twitter, Facebook and YouTube, but this year's conference also moved on to talk about business strategy, market research and return on investment.

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Facebook traffic surpasses Google's

Facebook was the most visited Web site in the U.S. during the week ending March 13, surpassing Google for an entire week for the first time, online metrics firm Hitwise said.

Facebook had previously been able to attract more visitors than Google on Christmas and New Year's Day, as well as the weekend of March 6, said Heather Dougherty, director of research at Hitwise, in a blog post.

Facebook's market share of visits is up from 185 ...